Nigerian Institute of Public Relations (NIPR) has cautioned that communication management is not and should not be an all-comers-affair, especially as the nation battles.
The Institute has therefore called on Chief Executives of various states and even at the national level to go for highly knowledgeable and professionally sound communication and Public Relations Experts as Chief Press Secretaries and Media Advisers. .
National President/Chairman in Council of the institute, Mallam Mukhtar Sirajo, made the call at the 4th Director’s Conference in Ibom Hotels and Golf Resorts, Uyo, on Thursday.
Mallam Sirajo who called for adoption of strategic communication in management of the nation’s communication sector, in view of the ravaging Covid-19 and economic recession, maintained that good communication and lack of it have impacts on the way the nation is run.
Justifying the conference with the theme: “Changing the Dynamics of Governance through Strategic Communication (a new normal for Directors”) Sirajo said the institute took such deliberate steps, to strategically position practitioners for better information management.
“We deliberately decided to institute this annual event for people to come together with a view to come up with better strategies of communication in their various offices.
“Many have expressed how strategic communication or lack of it have impacted in the way things were handled. I must stress that communication management is not an all-comer affair,. it is a function, not task. So leaders must ensure that those they appoint as Chief Press Secretary, Media Advisers and other media managers are not just those who speak good English, but highly knowledgeable communicators and Public Relations experts,” he said.
Declaring the conference open, the Deputy Governor, Akwa Ibom State, Mr Moses Ekpo identified leadership of NIPR as stakeholders in governance who must join hands to deliver good governance to Nigerians.
Such need, Ekpo said has become more urgent and desperate than ever before, given the recent #EndSars Protest and looting of public property.
His words “A properly diagnosed ailment, it is said, is problem half-solved. From your choice of a theme for this conference, it is evident that the institute is well aware of its role in the new governance dynamics and paradigm so critical for the present time.”
On his part, the Commissioner for Information and Strategy, Akwa Ibom State, Comrade Ini Ememobong considers the theme of the conference, which harps on strategic communication management as apt, especially coming at the time when the world is hit by the twin forces of Covid-19 and economic recession.
Comrade Ememobong therefore stressed the need for government and leaders to subject themselves to all-round management by professionals.
“We are very lucky in Akwa Ibom because we have a government that listens to professional advice,” he said.